Two young men in Cricket Wales kit high-fiving on a cricket pitch
Pillars

Putting our plan into action

Lead Criced to be an Open, Welcoming Environment so that we Grow, Retain and Sustain

We want to lead Criced to be an open, welcoming environment where everyone feels valued and included. By working together, we can grow, retain, and sustain our current members and associates. However, challenges remain in achieving full participation across diverse communities. Many clubs and leagues lack structured education on inclusivity and ethical governance.

Without a proactive approach, we risk losing potential participants and failing to leverage cricket’s full impact.​ We will focus on embedding a strong culture of learning, ethical governance, and community impact within Criced across Wales. By developing a sport that cares about its people, values inclusivity, and embraces diversity, we will ensure a thriving future for cricket in Wales​.

​We are committed to making Criced a sport for all.

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OUR MAIN TARGETS FOR PEOPLE & CULTURE:

01

We will create a learning environment that empowers and enables our people and the wider Criced community to develop professionally and personally so that Criced flourishes.

02

We will lead by embedding the culture, values, and behaviours that ensure Criced across Wales acts with transparency, accountability, ethics, and integrity.

03

By showing that we care, we will provide Criced with wrap-around support, services, and expertise that ensure the sport thrives.

04

​We will celebrate and showcase the impact of our work and the work of the wider Criced community.

We will measure this success by

Clubs are Thriving, and we are seeing Transformational Change in how we work Together to Positively Impact their Communities.

Cricket clubs in Wales come in all shapes and sizes. We are committed to ensuring that our support is best suited to each club’s profile and ambition. By embedding the values of Lead, Together, and Care, we will set out clear standards that will empower clubs to thrive. The club framework we will roll out will allow clubs to self-assess their position within the framework.

This will create a culture of continuous improvement, where clubs feel supported in their development. By embedding Lead, Together, and Care in all we do, we will ensure that clubs in Wales are empowered, supported, and positioned to thrive long into the future.

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OUR MAIN TARGETS FOR THRIVING CLUBS:

01

Ensure every club is clear on expectations for effective club operations and is supported in meeting those requirements.

02

Collaboratively deliver targeted support packages that equip clubs with tools, knowledge, partnerships, and training for long-term sustainability.

03

Provide centralised systems that make it easier for clubs and Cricket Wales to capture and use high-quality, consistent club-related data

04

Educate clubs on how to maximize their economic potential and become self-sustaining.

05

Understand club aspirations and support them in achieving their ambitions wherever possible.

We will measure this success by:

Every Woman and Girl across Wales has had the Opportunity to be involved in Criced

Every woman and girl across Wales has the opportunity to be involved in Criced. While growth has been rapid over the past decade, we must focus on retention and sustainability. We have a unique opportunity to make Criced the most inclusive sport in Wales by strengthening our female game, celebrating impact, and raising its profile.

By working Together, stepping up to Lead, and ensuring we Care for every woman and girl in our game, we will make Criced in Wales truly inclusive, sustainable, and thriving

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OUR MAIN TARGETS FOR WOMEN & GIRLS:

01

Lead the administration and delivery of Women’s and Girls’ recreational Criced, ensuring a safe, inclusive, and ambitious game.

02

Establish a Wales-wide Women’s and Girls’ Player Pathway that nurtures talent from grassroots to senior cricket.

03

Grow the number of females involved in Criced - whether as players, coaches, officials, leaders, or grounds managers

04

Ensure Criced in Wales is a place where every woman and girl feels respected, has a sense of belonging, and is treated fairly.

05

Inspire more women and girls through targeted marketing, role models, and nationwide opportunities.

We will measure this success by:

Fit for Purpose Facilities

We are committed to ensuring that cricket in Wales has the right facilities to support how our sport is adapting and growing. Building on our pillars, this area is critical to the long-term sustainability of cricket.

We want everyone to Care about Criced, be bold, brave, and join us on this journey. Together we can Lead the sport to new realms of sustainability and become a sport for all.

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Our main targets for Facilities

01

Establish and share clear facility standards so all stakeholders understand what quality looks like and how to deliver it.

02

Support clubs and venues in providing environmentally sustainable facilities that inspire people to play, spectate, and be part of our sport.

03

Facilitate the growth of new facility opportunities to meet both current and future demands for cricket.

04

Work with partners and agencies to drive long-term, systemic positive change in cricket’s facility infrastructure and the wider sporting landscape.

We will measure
this success by:

Bringing people together through playing, volunteering, officiating, and more

Criced is evolving to welcome new formats and new participants—whether in clubs, teams, streets, MCC Hubs, Wicketz, or school yards. By leading the way in inclusion and accessibility, we have an incredible opportunity to become the most welcoming sport in Wales.

Providing safe, inspiring environments for all will help us achieve this goal . By working Together, Leading by example, and truly Caring about the communities we serve, Criced will thrive as a sport for all.

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Our main targets for getting involved

01

Deliver thriving competitions and events that unite people in their love for the game.

02

Champion new and innovative ways to get involved, reaching fresh audiences and making Criced accessible to all.

03

Ensure that every child has a great bat and ball experience, fostering a love for the game from an early age.

04

Create a clear, fair, and supportive pathway for every individual’s Criced journey.

We will measure
this success by:

Ensuring Criced in Wales has a Culture of Safety & Inclusion

For Cricket Wales, this means ensuring a safe, welcoming, and inclusive cricketing environment, where everyone, especially children and vulnerable adults can participate confidently. This involves working with clubs, leagues, and partners to implement safeguarding measures, educate stakeholders, and develop best practices.

We want to create a culture where safeguarding is everyone’s responsibility and not a "tick box" exercise. We will work Together to build safe spaces, Lead by setting high standards, and Care for all individuals, ensuring their well-being and protection in the sport.

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Our main targets for safe guarding are:

01

Embed a strong safeguarding culture

02

Empower people through education & awareness

03

Enhance policies, systems and case management

04

Strengthen partnerships to support safer environments

05

Develop a data driven approach to safeguarding

We will measure
this success by:

Transform Criced in Wales into a place where everyone feels they are respected, belong and treated fairly.

We will bring people together to foster a more inclusive cricket culture, lead by equipping our workforce with knowledge and skills, and care by ensuring that every individual feels valued and empowered to drive change.

Secondly, we want clubs to be at the centre of the community and be assessable, friendly and open – so that people feel 'at home'.

And thirdly we want everyone in the cricket network to have confidence in the pathway and see it as a transparent & fair process. By embedding Together, Lead, and Care into everything we do, we will continue to make Cricket Wales a place where everyone belongs, thrives, and succeeds.

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Our main targets for equality, diversity & inclusion are:

01

Educate and empower our workforce & volunteers

02

Open the talent pathway to everyone

03

Make every cricket club in Wales a home for all communities

04

Build a safe, respectful, and accountable cricket environment together

We will measure
this success by

Work with all our partners to unite the game, connect communities and enhance funding.

This is a new and exciting space for Criced. We are committed to working together with all our partners to unite the game, connect communities, and secure sustainable funding. By developing strong partnerships, we can create meaningful opportunities that align with both our strategy and the goals of those we collaborate with.

We will develop compelling life stories and engaging content that inspire partners to lead alongside us. Through these powerful narratives, we will showcase the transformative power of Criced, helping individuals discover their true meaning and vocation through sport.

At the heart of our approach is a commitment to care for the game, our partners, and the communities we serve. We want our partnerships to be built on trust, shared ambition, and a deep sense of purpose.

By embedding Together, Lead, and Care into everything we do, we will create a strong foundation for partnerships that leave a lasting legacy.

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Our main targets for partnerships are

01

To work together with new and existing partners to enhance the reach and impact of Criced.

02

To lead the way in positioning Criced as a platform that unites cricket, strengthens communities, and attracts sustainable funding.

03

To care about the power of sport to change lives and articulate its impact in a way that resonates with partners.

We will measure
this success by